28 Principles of Attraction
1. Become incredibly selfish
Without you, there is nothing, and attraction isn’t possible.
2. Unhook yourself from the future
Attraction works in the present, not in the future.
3. Overrespond to every event
By over-responding instead of overreacting, you evolve, which is very attractive.
4. Build a superreserve in every area
Having enough is not nearly enough for you to be irresistibly attractive.
5. Add value just for the joy of it
When you add value because you enjoy it, people are naturally attracted to you.
6. Affect others profoundly
The more you touch others, the more attractive you’ll become.
7. Market your talents shamelessly
If you’re embarrassed about what you do well, you won’t be very attractive.
8. Become irresistibly attractive to yourself
How can you attract others if you don’t feel irresistibly attractive to yourself?
9. Get a fulfilling life, not just an impressive lifestyle
A great life is attractive; a lifestyle is usually seductive.
10. Deliver twice what you promise
When you consistently deliver more than was expected, new customers are drawn to you.
11. Create a vacuum which pulls you forward
Being pulled forward is attractive; pushing forward is not.
12. Eliminate delay
Time is expensive and thus is very unattractive.
13. Get your personal needs met, once and for all
If you have unmet needs, you’ll attract others in the same position.
14. Thrive on the details
Subtleties, details and nuances are more attractive than the obvious.
15. Tolerate nothing
When you put up with something, it costs you. Costs are expensive and thus unattractive.
16. Show others how to please you
Don’t make them guess.
17. Endorse your worst weaknesses
When you can accept and honor the worst part of yourself, you are more accepting of others.
18. Sensitize yourself
The more you feel, the more you’ll notice and respond to the many opportunities in the present.
19. Perfect your environment
The attraction OS is a sophisticated system which requires a first-class environment.
20. Develop more character than you need
Integrity is not enough to become irresistibly attractive.
21. See how perfect the present really is
Especially when it is clearly not.
22. Become unconditionally constructive
High levels of respect are very attractive.
23. Orient exclusively around your values
When you spend your days doing what fulfills you, you are attractive.
24. Simplify everything
Abandoning the non-essentials leaves more room for you to attract.
25. Master your craft
Being the best at what you do is the easiest way to become successful.
26. Recognize and tell the truth
The truth is the most attractive thing of all, but it requires skills and awareness.
27. Have a vision
When you can see what’s coming, you don’t need to create a future.
28. Be more human
When you are genuine, you are attractive.
Copyright 1997 by Thomas J. Leonard. All rights reserved.
