“Make every online interaction count,” says marketing expert Ardath Albee – author of the new E-Marketing Strategies for the Complex Sale.
So how many of us are doing that, I ask, (with nervous laughter) – I certainly know I’ve left money on the table from poorly articulated concepts on my websites – lack of next steps, and general confusion over the years.
Albee’s book shows you how to:
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Build a foundation for eMarketing strategies based on buyer perspectives.
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Use a buyer synopsis to develop personalized content.
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Transform prospect engagement with natural nurturing.
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Create a contagious content structure for competitive differentiation.
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Generate increased pipeline with attraction marketing.
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Facilitate faster prospect progression to sales readiness.
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Perfect the transition of sales-ready leads to your sales force.
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Measure the impact of eMarketing programs against business objectives
Check out her new book – after hearing her speak, I guarantee you will find something of value – if not many things to help re-define your message and grow revenues.
