Score More SalesCall – (978) 595-2045
About Us – and Sales Increases For YOUR Company

Score More Sales is a sales strategy organization that helps mid-market technology and distribution companies grow front-line sales revenues quicker and better – through strategic planning (S.A.L.E.S. Strategy Plan). through GAP analysis, and through a targeted combo of consulting / training along with follow up coaching for reinforcement.

About Lori Richardson

Lori Richardson is the founder and CEO of Score More Sales. Lori is a thought leader on B2B front-line sales growth and works with (or in conjunction with) technology brands worldwide.

Lori is an integral part of the expertise on selling and lead development on the web.  She is active in the inside sales community, and in the local B2B tech sales + marketing community, having been in professional B2B sales roles for 20 years prior to launching Score More Sales.

Beginning her career in technology sales for companies like Apple, IBM, HP and Siemens, Lori rose through the ranks from retail to corporate accounts, then from individual contributor (closing millions of dollars worth of business) to sales leader. Her last corporate position was as Director of Education for a technology / financial services company in Boston which was sold to Thomson Reuters.  There she coached and trained in sales, customer service, and created and led cross-functional manager training.

In addition to coaching and training frontline sales leaders and sales reps she writes and blogs for technology brands on selling.


Selected Achievements:



Professional Boards:

President, Sales Shebang (for the top women sales experts in B2B selling)

Co-President, AA-ISP, Boston Chapter (Assoc. for Inside Sales Professionals)



Lori is a passionate and engaging sales trainer, blogger, sales consultant, author, and sales coach who gives mid-market business leaders, sales leaders and their salespeople tactical, simple and helpful ways to improve and grow sales.

Lori’s Mottos: Keep your focus, keep it simple, track your metrics, and make a 1% improvement everyday.

Never confuse activity with accomplishment.

 How Score More Sales Serves Clients:

– We teach how to on-board new sales people for inside sales roles and then we follow-up with virtual coaching – the only way we advise you make your training investment.

– We coach individuals in 30 or 50 minute increments weekly with e-mail follow-ups and review.

– We customize a training program that works for your team and your niche. No canned answers here.

– We are nimble – so we can make amazing things happen.

What We Offer


We offer
  • In-person
  • Webinar
  • Phone/Skype
  • Combination


We offer
  • Corporate
  • Mid-market companies
  • Individual Contributor
  • Funded Start-ups


We offer
  • Keynote
  • Sales Offsites
  • Team Meetings
  • Associations
Contact Us – it’s easy and quick. Ask us about coming to your business for sales training, sales process consulting, sales coaching, or speaking. We travel throughout the U.S. and beyond.